Methodology

With the research in hand, we craft messages and test the language with targeted audiences to ensure maximum impact. Next, we educate potential grassroots activists and supporters and engage them in conversation, getting them involved in your cause. By asking questions and assessing responses, we can then identify each person's level of commitment to the issue and inclination to act when called upon.

After we have identified and recruited activists and committed volunteers, we work with them to ascertain where they will best fit into your efforts. Positioning is strengthened through an ongoing broadening of knowledge and understanding of the issue. We provide your activists with the most concise, persuasive versions of your message and make sure they are equipped with the information they need to deliver it with quality and conviction. Then we customize whatever vehicles they choose, whether personal letters, phone calls, electronic communications or a visit to a Legislator, to achieve maximum impact.

In order to keep momentum building until the desired goals are achieved, we set up a system that facilitates efficient communications. This keeps you in constant contact with your activists so that peak levels of enthusiasm and support are maintained. It also allows us to sustain focus on those activists who require cultivation over time, and to continually recruit new advocates to keep the effort fresh, strong and moving. We maintain an ongoing dialogue with all activists, informing them of new developments, listening and responding to their specific needs, adapting the program when necessary, and always maintaining the intensity that guarantees success.

Grassroots Campaigns