Save Our Constitution
Grassroots Campaigns for Save Our Constitution
The Solution
Our challenge was to first educate those who signed this petition about the economic impact to them and the effect on local social services if the amendment passed and second to persuade them to remove their signatures. This revocation program required a tremendous amount of coordination, attention and patience to educate the voters on the difference between the amendment’s “cover” and the consequence of its content.
We began the direct contact program with a mail package to all petition signers, followed quickly by a live “sensitization” telephone call. The objective of the two quick, successive contacts was to inform those folks about the crippling effects of the amendment and to alert them to expect an informational mail package with a signature revocation form in the mail. A toll free number was established to field the vast array of questions from those petition signers who needed clarification of this confusing matter and/or wanted to know what else they could do to help.
Seven days after the sensitization call and first mailing, a persuasion call was placed to the targeted petition signers to encourage them to revoke their signature immediately.
Pages in this case study:
- Page 1: The Challenge
- Page 2: The Solution
- Page 3: The Results
