Grassroots Support Helps Physicians
Grassroots Campaign for the American Medical Association
The Challenge
The Sustainable Growth Rate (SGR) method determines the amount physicians are reimbursed for treating Medicare patients. In 2007 there was a strong possibility that this rate would be cut causing many doctors to restrict the types of patients they were willing to treat. In response to this threat, the American Medical Association asked TCG to develop a program to demonstrate support from constituents to their representatives in Congress. TCG moved quickly to target and identify those constituents most likely to support the AMA's position. These folks needed to be educated as to the severity of the situation as well as informed about specific legislation. Special emphasis was required to make sure the quality of messages into Congress was high, and those being connected had a strong grasp of the issue.
Pages in this case study:
- Page 1: The Challenge
- Page 2: The Solution
- Page 3: The Results
