Florida Voter Hotline
Grassroots Campaigns for The Florida Voter Hotline
The Results
The Voter Hotline played a pivotal role in what was a broad voter contact and mobilization program. Initially, traffic was generated to the Hotline through a series of direct mail pieces, daily automated phone calls and live outbound phone calls. A high level of coordination with both the client and Hotline inbound agents was required to ensure that every call could and would be answered properly. All staff was continually updated on recent direct mail pieces or automated phone calls so that voter questions could be sufficiently addressed.
On the other end, the Hotline served as the “eyes and ears” of the party’s ground game. This resulted in constant contact with the principals of the party to keep them abreast of what we were hearing from the voters. The intensity of communication and coordination progressed to the point that towards the end of the campaign both party representatives and an on-site lawyer were present to monitor voting incidents we were reporting from the field.
An additional goal throughout the election was to effectively communicate with Florida’s large Spanish speaking electorate. We accomplished this task by training enough bilingual agents so that every Spanish-speaking voter who called in received assistance.
What is left unsaid are the complexities required to build and maintain the 1-800-WIN-FLO4 Hotline line. As mentioned, the inbound line program began one month prior to Election Day. To run an inbound line seven days a week for one month required intensive training of over 70 inbound agents and six staff managers. As the election heated up so to did the level of information and expertise required from our staff. As a result, supervisors found themselves retraining staff on a daily basis.
On the technology side, this mandated constant updating of scripts, files, and basic daily maintenance of the program. As the program progressed through phases so to did the level of involvement from the IT department. They were looked to for the development of new scripts, the building of new databases, and the construction of new Direct-Connect services.
In the end, The Clinton Group effectively managed to build a program that acted as the “eyes and ears” of the Florida Democratic Party’s field efforts. Management talents and technologies were brought together to address the needs of our clients and tens of thousands of voters across the state of Florida.
Pages in this case study:
- Page 1: The Challenge
- Page 2: The Solution
- Page 3: The Results
