Message Development
At the heart of an effective communications campaign is a strong message. Yet, there is no one message that will persuade all people, even on the most compelling issues. Instead, the strength of a message is its appeal to the values of a particular group, especially when communicated in the language that is most common to them through the mediums most utilized by that group.
TCG utilizes available demographic and attitudinal information to segment a population into a small number of distinct message groups. Determinant factors of each group are assessed, influential values and language for a group are identified, and a “case” on the issue is formulated for each group. These “cases” are tested through internal focus groups and other means, and revised throughout the campaign as new data is collected and results analyzed. Messages are crafted to create a relationship with the receiver and to allow for interaction whenever possible. The result is a communications strategy driven by empirical data, and tempered by years of experience that is very persuasive and efficient.
TCG can produce powerful messages for your organization that capture the attention of the target audience, whether your issue is simple or complex. We develop a strategy that integrates the messages with email, Web, telephone, and existing internal and external communications. TCG will deliver those messages through the most effective and efficient channels.
Capabilities
- Recruitment & Mobilization
- Database Design & Management
- Message Development
- Employee & Member Communications
- Survey Research & Polling
- Automated Calling
- Outbound & Inbound Calling
- Targeting & Segmentation
- Email - On Demand or Broadcast
- Website Development
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